Handy Tools

Handy Tools

Ad Spend Calculator

Ad Spend Calculator

Estimate your advertising costs, ROAS, and campaign performance metrics. Perfect for Shopify store owners and e-commerce marketers planning ad campaigns.

Campaign Inputs

Enter your campaign metrics to calculate ad spend estimates

Results

Your estimated advertising metrics and costs

Enter your campaign data and click "Calculate Ad Spend" to see results

Embeddable Widget

HTML

How It Works

  • • Enter your revenue goals and metrics from Shopify
  • • Get instant calculations for CPC, CPA, and total spend
  • • Download embeddable widget for your website
  • • Optimize campaigns based on projected ROAS

Key Metrics Explained

  • CPM: Cost per 1,000 ad impressions
  • CTR: Click-through rate percentage
  • CPC: Cost per click = CPM ÷ (CTR × 10)
  • CPA: Cost per acquisition = CPC ÷ conversion rate
  • AOV: Average order value from sales

Shopify Integration Tips

  • • Find AOV in Analytics → Reports → Sales
  • • Get conversion rates from Online Store sessions
  • • Use Facebook Ads Manager for CPM/CTR data
  • • Track ROAS = Revenue ÷ Ad Spend

Embeddable Widget

Generate a complete HTML widget that you can embed directly into your Shopify store, landing pages, or marketing materials. The widget includes all calculations and maintains your branding while providing value to your customers.

Widget Features:

  • • Self-contained HTML file
  • • Mobile-responsive design
  • • No external dependencies
  • • Matches your site styling

Use Cases:

  • • Shopify product pages
  • • Marketing landing pages
  • • Email campaigns
  • • Client presentations